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Mandarin Oriental Hotels promotes Jill Kluge to CMO

Mandarin Oriental Hotel Group has promoted long-serving staffer Jill Kluge to chief marketing officer as it prepares for the retirement of Michael Hobson at the end of the year.

Kluge joined the group in 1991 and has held a number of sales and marketing positions across its UK and APAC offices.

She is currently director of brand communications, where she has overseen international advertising, digital marketing, global public relations, brand identity and corporate communications.

She will take on the role of CMO when Hobson retired on 31 December.

Chief executive James Riley said: “Michael joined Mandarin Oriental in 1994 and has played a pivotal role in the global development of the business during the ensuing years. I would like to thank him for his enormous contribution to the brand.

“Jill has been instrumental in driving Mandarin Oriental’s strong brand recognition over the past 25 years. I congratulate her on this well-deserved promotion, and wish her every success."

Last year, Mandarin Oriental and its ad agency in the UK, London Advertising, won a number of awards for its 'Our Fans' work. It commissioned artist Sir Peter Blake, to create a collagethe size of 38 double-decker buses featuring 100 famous faces which was used to cover the facade of the Mandarin Oriental Hyde Park, London while it underwent a £165m refurbishment.