Cannes-Do Festival Banner
Market Research

China leads Asia-Pacific for mobile payment adoption

Author

By Danielle Long | Asia Pacific Correspondent

October 28, 2018 | 3 min read

China leads the Asia-Pacific region for mobile payment adoption, where 96% of Chinese consumers have used a mobile payment app in the past six months.

Research from Kantar found 85% of Chinese select mobile payment as the most preferred mobile payment method. China is well ahead of India at 38% and Hong Kong at 29% for mobile payments, which Singapore and Taiwan both lag behind at 13% as well as Australia at 5%.

WeChat Pay

China's mobile payment apps such as WeChat Pay and Alipay are the preferred payment option for the majority of Chinese consumers

Debit cards and cash are most popular in Australia at 33% and 32% respectively, while 40% of Singaporeans and 41% of Hong Kong citizens opt for credit cards and Taiwanese prefer cash (57%).

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The figures from Kantar showcase the widespread take-up of mobile payment apps in China, where more than half of people (58%) are using apps such as WeChat Pay or Alipay, daily.

Market Research

More from Market Research

View all

Trending

Industry insights

View all
Add your own content +