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Mergers and Acquisitions Technology

VLG Marketing acquires Burner Rocket to increase account-based selling

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By Taruka Srivastav, Reporter

October 27, 2018 | 2 min read

VLG Marketing has acquired the Atlanta startup Burner Rocket to expand its portfolio.

VLG Marketing acquires Burner Rocket to increase account-based selling

VLG Marketing acquires Burner Rocket to increase account-based selling / VLG

The acquisition will enable VLG to offer its clients a direct mail experience. The Dallas-based digital marketing agency continues to focus on offerings that addresses shifts in business-to-business marketing strategies with the advent of account-based marketing (ABM) and account-based selling (ABS).

SalesWise chief technical officer Jason Parekh said: "After seeing low efficacy of existing marketing technologies, we leveraged economies of scale allowing us to ship full-service cell phones to key accounts.

"They open the box, we call the phone crazy idea but it performed phenomenally to get into conversations instantly. VLG has a shared commitment to pushing the boundaries of marketing technology making this a natural fit."

Daryl Lu, one of the creators of Burner Rocket said: "In VLG, we found a company that will take our vision for Burner Rocket to the next level.This is a great win for the Atlanta startup scene, but also a win for marketing and sales teams as they continue to engage prospects innovatively and with authenticity."

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