By The Drum | Editorial

October 26, 2018 | 1 min read

In the latest of the Crouching Tigers series, Steve Henry and Patrick Collister take a look at Actimel’s recent commercial.

The two find the ad interesting purely because it’s targeted at the over 55s. This is a demographic usually ignored by advertisers, even though it controls 75% of the wealth of the UK, and 80% in the USA.

Most over 55s seeing it though will find it mildly irritating that a 25-year-old copywriter thinks that older folks want to be rejuvenated, they contend.

Crouching Tigers is a YouTube series arguing for maverick thinking in marketing.

Advertising Patrick Collister Steve Henry

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