The Drum Presents: Steve Henry & Patrick Collister on Actimel's 'anti-ageing' silver surfer
In the latest of the Crouching Tigers series, Steve Henry and Patrick Collister take a look at Actimel’s recent commercial.
The two find the ad interesting purely because it’s targeted at the over 55s. This is a demographic usually ignored by advertisers, even though it controls 75% of the wealth of the UK, and 80% in the USA.
Most over 55s seeing it though will find it mildly irritating that a 25-year-old copywriter thinks that older folks want to be rejuvenated, they contend.
Crouching Tigers is a YouTube series arguing for maverick thinking in marketing.