Ritz Carlton taps into real-life experiences of guests to promote its Yalong Bay resort in China
The Ritz-Carlton Hotel Company has created a campaign based on the real-life experiences of guests staying at its Yalong Bay resort in Sanya, China.
The animated spot, titled “Let Us Stay With You”, is based on the memories of a retired, recently widowed former Russian cosmonaut’s stay at the Chinese resort. The loss of his wife meant he was having trouble enjoying his vacation, despite the idyllic surroundings.
After learning of the man’s story, the hotel manager rallied the staff to create various surprises for the man, namely a large sand sculpture of a rocket, and a bottle of the former cosmonaut's favorite vodka, re-designed with the label depicting accounts of his space adventures.
Each animation in the campaign is shaped from real guest’s memories, summed up in six keywords. For this latest installment, those were “remarkable life”, “heartfelt tribute”, and “spirits soar”. Previous animations in the series are based on the memories of guests at Ritz-Carlton’s hotels around the world, including New York City, Tokyo, and Grand Cayman, among others.
It was created by Saatchi & Saatchi and Team One, the company that manages the hotel chain’s business globally, produced by Shanghai-based animation production company, Final Frontier, and directed by Le Cube.
“It’s a really touching story of lifelong love and human kindness, set amid magical space scenes and the lush surrounding of Sanya - perfectly suited for animation. It’s exactly the kind of project we love to do,” said Final Frontier executive producer Chris Colman.
