Streaming audio company Pandora has appointed Brad Minor as vice president, head of brand marketing and communications. He will be responsible for defining Pandora’s brand positioning to listeners and the industry together with the brand marketing, communications, experiential and social media teams.
Minor joins Pandora after serving as managing director of brand, advertising and media at JP Morgan Chase, where he and his team launched the Chase Sapphire Card travel campaigns starring James Corden. Prior to Chase, Minor had roles leading brand marketing, public relations, experiential marketing, social media and partnerships at American Express, focusing on the company’s music, sports, small business and digital platforms.
“Over the past decade, working with some of the most successful and well-known brands in the world, Brad has proven his ability to meaningfully engage multiple audiences through powerful storytelling that connects brand marketing, public relations, live events, and social media,” said Aimée Lapic, chief marketing officer of Pandora. “By bringing all of these teams under Brad’s direction, we will ensure a clear and consistent voice across all of our brand touch points – maintaining and extending Pandora’s leadership position in our industry.”
“Pandora is a music and audio platform like no other. It has and continues to shape how we experience the world around us – delivering the right music at the right moment for tens of millions of listeners in effortless, personalized and innovative ways," said Minor. "As the company charts the next phase of growth, I'm thrilled to work with the teams here to bring the magic of Pandora to life, and to drive deep and engaging experiences for our listeners."
Minor will split his time between Pandora’s headquarters in Oakland, California and its New York City offices.
Pandora recently launched its Insights Lab, rolled out with three new audio ad capabilities, opened its audio programmatic marketplace, and announced the completion of its AdsWizz acquisition. The company was also recently acquired by Sirius XM.