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Fat Face unveils new brand identity created by The One Off

New brand identity for Fat Face by The One Off

Fashion and apparel brand Fat Face has launched a new identity and brand proposition created by design consultancy The One Off.

In a project spanning three months, The One Off worked with the brand to develop an identity including new brand collateral across graphics, photography, film and advertising. The new identity and brand proposition ensures that ‘style, life and purpose’ remain at the heart of the Fat Face identity and global campaigns.

Matt Burnett, head of marketing at Fat Face said: “Through life and style, and a revitalised and defined brand purpose, The One Off have provided us with a unique and relevant platform on which to continue to grow the Fat Face brand and to communicate with both existing and prospective customers in the UK and globally.”

“The new brand identity and campaign more accurately present what the brand is doing now and in the future; a combination of life and style with a compelling brand purpose”, added Adam Devey Smith, creative strategic partner at The One Off.

Based in Derbyshire and London The One Off employs 65 staff working across brand communications, retail environments, digital, photography and advertising.