Adyoulike launches Black Friday campaign highlighting the effectiveness of native advertising

Adyoulike's tips for Black Friday success

Global Native advertising platform, Adyoulike has launched a Black Friday campaign targeting digital advertisers. Entitled Native Advertising Works, the platform has highlighted five tips for native success including avoiding ‘unneccesary dramatic language’ and paying close attention to the images used in campaigns.

The campaign comes after Adyoulike experienced a 30% uplift in ad calls on Black Friday weekend in 2017, including Cyber Monday. Over the same period average CTRs on retail brands increased 0.5% - while Black Friday related deals increased on average 1% over the same weekend.

While the majority of the spike was recorded in the US, ad calls increased in all markets - in particular the UK, France and Germany - highlighting that Black Friday is becoming a global phenomenon.

Dale Lovell, chief marketing & partnerships officer, Adyoulike , said: "The effectiveness of infeed native advertising formats - whether run by managed bookings or increasingly via Programmatic Native Advertising through DSPs and Trading Desks - is undisputed. Mobile shopping is going to be big this Black Friday weekend globally. Advertisers looking to promote their Black Friday campaign are missing out by failing to invest in native advertising.

"Our quick tips for advertising success, combined with easy activation via direct or programmatic, means that advertisers can unlock the benefits of native advertising easily for their Black Friday campaigns."

The full campaign can be viewed here .

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.