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Marketing Technology Video

Lego, Facebook and Just Eat on why video mobile matters

By Olivia Atkins | Writer

October 24, 2018 | 3 min read

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As technology gets smaller and continues to evolve, storytellers in the industry must learn to adapt their craft to suit the smaller screen. Creating video with mobile in mind should be essential at this point in the digital era, but you’d be surprised how few marketers adopt this as their main marketing strategy.

Mobile videos

Videos on mobiles

If you’re considering re-evaluating your strategy or you want to prioritise mobile video, head to The Drum’s webinar held in partnership with Spredfast, to find out what opportunities are available for marketers in mobile and how they get gain a maximum impact on the platform.

Video is a growing medium; it currently represents almost 50% of all mobile data traffic, et it’s predicted to continue expanding and is expected to reach 75% in as little as three years.

However, marketers are struggling to keep up with demands imposed on them by consumers, who’s online behavior and viewing habits are constantly shifting.

Moderated by speakers at The Drum and Spredfast, as well as panelists from Lego, Facebook, and Just Eat, the session promises to enlighten marketers on how to make more mobile friendly video, also detailing what challenges they’ll need to overcome to ensure they get the right amount of engagement on the platform.

The webinar will take place on 30 October, 11am so make sure to register ahead to avoid disappointment.

You can register for free to the webinar here.

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