Branding consultancy Landor has expanded its chief creative officer Peter Knapp’s role to include chairman – on the announcement he outlined a commitment to keep branding at the centre of client transformation in the agency.
The group, credited with the classic Levi’s, FedEx, Coke, British Airways, LG and WWF branding, has promoted the 25-year-veteran to further build out its credentials in service design, branded tech, and innovation.
At the WPP-owned company, he will report directly to Landor chief executive Jane Geraghty. Upon the internal promotion, he will continue to carve out a creative direction with the management team and keep a tight rein on client relations.
A statement from the company outlined Knapp’s ability to help “clients unlock the potential of their brands through look, feel, voice, cultural impact, and action”.
Chief executive Geraghty said: “I’m delighted to be recognizing Peter’s achievements to date and give him a broader platform to grow the business moving forward. He is a world-class creative director who also brings strong strategic thinking and innovation to our business.
“He has been integral to Landor’s evolution, growth, and success since he joined in 1993. He is inspirational, restless, and driven and I have no doubt that in his new role, Peter will continue to be a force for growth. He is a strong leader and champion of our talent and has coached and mentored hundreds of our people over the years.”
On his appointment, Knapp said: “I’m thrilled to take on this expanded role. Landor has been my home and in my heart for a very long time now, and I can truly say I have never been more passionate about our future. I believe in our exceptional people and the groundbreaking work we do for our clients.
“And in today’s world of technology-driven transformation and disruption, I see tremendous opportunity to help companies use brand to play an even more integral role in their success. As clients continue to embrace tech in every aspect of their organizations, we are ready to partner to ensure their brand strategy is the screen through which the entire transformation—from the start—is considered.”
Knapp has previously worked with Adecco, Accenture, Bayer, BP, De Beers, Diageo, EY, Hang Seng Bank, Land Rover, Marks & Spencer, Maybourne Hotel Group, Preem, and UKTV.
Meanwhile, Landor’s most recent campaigns include work for Nike Mercurial, Apple iMax Pro and Volvic.