ATP chooses Matta as new creative agency

The Association of Tennis Professionals (ATP) is appointing Matta as its creative agency, which will most notably be tasked with marketing and branding the global ATP World Tour.

According to a company statement, Matta will create a new look for the Tour identity and the tournament’s marketing campaign. The Tour involves 64 tournaments across 31 countries.

George Ciz, the senior vice president of marketing and business development at ATP, wants the new branding to reflect the circuit’s global reach and excitement of the sport.

“[Sixty-four] tournaments make up the ATP World Tour, however traditionally our fans tend to engage with their local tournaments or just the four Grand Slams and the Nitto ATP Finals. So we want to make the Tour matter to more people, in more places, with increasing general awareness also a key factor,” said Ciz.

Matta’s strategy and brand director, Matt Hunt, called the deal “a milestone achievement” for the young agency. ATP and Matta will partner from 2019-2021.

Matta focuses around sports, health and lifestyle, and its other clients include Movember, Umbro, ICC, The FA and Premiership Rugby.