Chief and Red C ‘make it happen’ for Fashion World with new campaign

Media City based production company Chief has produced a new 30 second Autumn/ Winter DRTV campaign for Fashion World - part of N Brown Group plc - that will air on ITV, Channel 4 and Sky, in collaboration with lead agency Red C.

The ‘Make it Happen’ television ad was filmed at Chief’s onsite studio at Media City, Manchester and directed by New York based Daniel Cohen.

Through a culmination of live action, stop-motion and green screen technology, the audience is invited to explore a huge range of Fashion World products that will make this season ‘stylish, magical and bright.’

Grace Sinclair, brand and advertising manager at N Brown Group plc said: “The process of creating this ad has been very collaborative and we’re really thrilled with the results. It’s a great platform for us to be able to showcase our offer and our full product offering in the lead up to the festive period."

Clare Absolon, art director at Red C added: “By stepping beyond the wardrobe, we can showcase Fashion World’s full department offering – including gifts and leading home and electrical brands”.

“We have a great product range to work with and they look fabulous against an alternative festive colour palette.”

Established in 2005, Chief has produced over 1000 films is one of the largest independent production companies in the country, providing a 7000 sq. ft. studio, permanent crew and full in-house post facilities.

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