Adidas India has announced an official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the India's top tier I-League.
As part of the partnership, Adidas will become the official kit partner for the club and will aim to make football popular in Kashmir.
Dave Thomas, managing director of Adidas Group, India, said: “Through sport, we have the power to change lives and the Real Kashmir team is a great example of this. Real Kashmir and its players have shown dedication and perseverance under difficult circumstances and we are proud to support them as they create history”.
Real Kashmir FC's co-owner Shamim Meraj said: “At Real Kashmir, Adidas is not just a sponsor. It is the first global believer in the talent and passion of RKFC. Adidas is our partner, mentor and truly an integral part of RKFC and through that of J&K”.
Sean Van Wyk, senior marketing director at Adidas India, said: “As Creators, at Adidas, we believe that through sport, we have the power to change lives. And what better way to make a difference than join the journey of the young and empowered RKFC.
"Being the torchbearers of positivity in Kashmir, RKFC kicks off the season in the top division. Real Kashmir has created history and we wish RKFC the very best and look forward to encouraging the youth towards building a healthy sports culture in the country.”