China launches trademark office to protect domestic brands IP

The Shanghai Trademark Overseas Protection Office will provide legal services to Chinese companies

China has launched a trademark office to help domestic brands protect their intellectual property as they expand into overseas markets.

The Shanghai Trademark Overseas Protection Office will provide advice, training and legal services to Chinese companies. The office will also create a think tank comprised of IP experts to provide guidance for businesses.

The aim is to provide support to companies faced with international copyright disputes as they expand outside the domestic market across South East Asia as well as into Europe, Africa and the Americas.

The trend for Chinese companies overseas expansion is being driven by the global success of companies such as Alibaba and JD.com as well as Huawei, Lenovo, Haier and Xiaomi.

It follows the strong Chinese brand presence at the Fifa World Cup this year, where six Chinese brands, including Hisense, Vivo and Wanda signed on as sponsors for the global sporting event.

The launch of the office marks a first for China, which is better known for its own copyright infringements due to its thriving counterfeit goods market.

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