Digital Transformation

Chicago Bulls collaborate with Rovio Entertainment for 'Angry Bird's-Eye View' Cam

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By Taruka Srivastav | Reporter

October 22, 2018 | 3 min read

NBA team Chicago Bulls have joined forces with Finnish company Rovio Entertainment to unveil an 'Angry Bird's-Eye View Cam'.

As part of the deal, the camera angle will be featured on top of both backboards at all Chicago Bulls' home games at the United Center throughout the 2018 to 2019 NBA season, providing live footage for fans from above the rim.

Chicago Bulls collaborates with Rovio Entertainment for Angry Birds Eye View Cam

Chicago Bulls collaborates with Rovio Entertainment for Angry Birds Eye View Cam

There will also be Angry Birds branding alongside the new cameras, as well as on LED screens on the side of each basket.

Matthew Kobe, vice-president of business strategy and analytics for the Chicago Bulls said: “Each season the Bulls look forward to providing our fans with new and exciting elements that enhance the game experience, whether it’s in the arena or on broadcast.

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"Through our new partnership with Angry Birds, fans around the world will get to see never-before-seen views from a new 'Angry Bird's-Eye View' camera placed above the backboard of each basket."

Ville Heijari, chief marketing officer at Rovio Entertainment said: “As huge fans of basketball and fellow Finn Lauri Markkanen, we’re thrilled to team up with the Chicago Bulls this season.

"Uniting the Angry Birds brand with one of the NBA’s most legendary franchises demonstrates Rovio’s continuing commitment to strategically building the brand in the United States by growing our impressive lineup of partners and bringing one-of-a-kind experience to our fans.”

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