Modern Marketing The Drum Awards LadBible

11 reasons why you should enter The Drum Awards


By Dani Gibson | Senior Writer

October 22, 2018 | 8 min read

The Drum’s global award scheme celebrates the best across digital, media, marketing and advertising industries. We have an award for just about everything.

You might be asking yourself, why should I enter? What can we do for you?

Check out 11 reasons why you should be entering our awards.


We all want to be told we are doing well, to know that we are doing great work for our employers and our clients. Winning a Drum Awards and holding that trophy in your hand gives validation and recognition that the work you are producing is the best you can do.

“ Apart from being the nicest people in media, The Drum is our go to publication for the brands, marketing and digital news. Receiving the DADI grand prix award was a very proud moment for LADbible Group. Not only did it highlight how the industry believes in what we are doing as a leading youth social publisher, but it also put us at the front of mind of brands that may previous not have worked with us.”

Peter Henegan, head of communications, LADbible

Benchmark against industry peers/competitors

A great way to see how your agency is performing against your competitors is to look at the awards that you each have won. Benchmark yourself against your nearest competitor. If they have won more than you, make this the year to beat them. If you’re coming out on top, great - but remember you’ll have to stay on top and keep up that winning streak.

"The Drum Search Awards USA has been a point of differentiation for us, recognizing our hard work and the success delivered to clients through search. This award highlights innovative strategy and technical expertise in campaigns that drive performance and it has been an honor for us to be recognized among our agency and brand peers that are doing incredible work in the industry."

Zach Morrison, president, Elite SEM

Employee motivation

Who doesn’t want to work for an award-winning company? Not only that but nominating your team for their work shows you really believe in what they’re putting out into the world. Confidence boosts all round! And let’s not forget the fun of getting glammed up for a night at the ceremony if you’re shortlisted.

"Winning The Drum B2B Awards has really made a difference to the agency on two levels. Firstly, its raised our profile and we've seen new pitches turn up as a result. Secondly, and most importantly, it's been a great endorsement for the quality of work - which means a lot to our people and our clients. They've all worked really hard to make the work happen, so to win an award feels great."

Chris Wilson, managing director, Earnest

Relationship building

It’s good to be reminded of why you and your clients work together. Having that collaboration recognised by the industry is powerful stuff. Isn't it great if you both come along to the awards night to pick up the trophy together?

Awards ceremonies offer an opportunity to solidify the relationships you’ve already got. Being shortlisted will improve client retention - if your company has won an award, you must be worth working with.


If you’re picking up awards, you can also pick up the interest of new talent. You’re only as good as the people you draw in - attracting and retaining talent is essential.

If you’ve got an award to your name, you’ll look even more attractive to the people you want to draw in. You can expect smart people to be knocking at your door to see if you have a desk for them.

PR opportunities

There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over one million unique visitors and over 200,000 social followers, that’s no small deal.

We recommend that using an award win for further PR opportunities as well. If you achieve something this special, you really should make a noise about it.

Knees up

Of course, what some might consider the most important part, is the awards show and ours are legendary. We’ve had ball ponds, ventriloquists, live karaoke, beat boxers, improv rap and so much more.

We have picked great entertainment before they hit the big time having had Ed Byrne, Kevin Bridges, Romesh Ranganathan, Katherine Ryan, Jason Manford, Nish Cumar and Rob Beckett to name just a few.

These awards are a great opportunity to network but also reward your staff and clients and let your hair down.

New business

Prospective clients who are after great work will keep an eye out for the agencies who are winning awards. A few extra trophies can give you a real advantage when you’re hunting for new business, as well as exposure to new clients.

'The Drum Awards has opened many doors for our agency. It helps us to benchmark our work, allowed us to gain publicity and helped us secure new business. Being an award winning agency is a great hook and helps our staff think with the mindset - will this work be award winning.'

Katy Howell, chief executive officer, Immediate Future

Our judges

Our hand-picked judging panels are made up of the best and most respected individuals in the industry, who are at the top of their game. We use our connections with The Drum to source industry experts who everyone is talking about and are the best at what they do.


Everyone is passionate about their work and we bet that you are no different – you want everyone to know that what you do really does matter.

The good news is that if you win a Drum Award, everyone will hear about it because being the largest media and marketing platform in the world, we will carry your story wide and far. We will make you famous.

Clients, co-workers, managers, competitors and industry peers will soon know that you really are a grade above the rest.

"Coming from the UK - where The Drum is one of the most recognized ad publications - I am well versed in the value and legitimacy The Drum adds to the industry and its belief that marketing can have transformative powers. Last year, m/SIX won the "Most Effective Media Agency" award, validating our drive to deliver real business results for our clients. The award also secured our position and recognition within the industry, helping us continue our amazing trajectory as the fastest growing media agency in North America. Also, The Drum puts on a great show at the ceremony."

James Chanter, senior partner at m/SIX North America

A chance to prove marketing value to the wider business/audience

Securing new clients and holding onto them can be a huge challenge and without that proof of ROI, it might just make your job that little more difficult. Winning an award is a fantastic way to keep clients happy, boost your internal reputation and get you noticed by the leading brands in the business.

“The Drum Digital Trading Awards is the only forum in our region that is dedicated to recognizing digital work, including programmatic, on both the buy and the sell side. It shines light not just on great campaigns, but on people as well – the unsung heroes that make things happen. It was an honour winning Best Digital Trading team at last year’s awards, it validated our great work at Mindshare in building best-in-class programmatic services for our clients.”

Gautham Maediratta, head of programmatic, Mindshare Asia Pacific

The Drum Awards is a singular global award scheme that recognises all the disciplines that make up The Drum’s eco-system. We have a series of competitions you may find relevant including marketing, advertising and digital.

To see what awards we have coming up, click here.

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