Sony Pictures Network India renews digital partnership with ABB FIA Formula E Championship
Sony Pictures Network India (SPN) has extended its television and digital rights partnership with ABB FIA Formula E championship.
Sony Pictures Network India renews digital partnership with ABB FIA Formula E Championship / SPN India
As part of the renewal, SPN will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.
SPN will also have analysis and reaction with supplementary magazine shows and highlights packages. The participation of Mahindra and Mahindra racing team has further triggered the Indian fan base for the championship.
Rajesh Kaul, chief revenue officer distribution and head - sports, Sony Pictures Networks India said: “We are thrilled to extend our partnership with ABB FIA Formula E after the positive response and viewership we have seen over the past year. This series is especially exciting given the innovation and the potential it has for the future.
"At SPN, we are focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”
Ali Russell, media and business development director, Formula E said: “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent. With the increased demand and appetite for the ABB FIA Formula E Championship in India, we’re excited to bring eager fans and Mahindra Racing supporters the best that the electric street racing series has to offer for another two seasons.”