The Drum’s Diane Young in conversation with Gary Vaynerchuk on predicting the industry

There have been many times that chief executive officer of digital agency, VaynerMedia, Gary Vaynerchuk has got it right with regard to predicting the future of the industry. In another clip from a video interview conducted by The Drum’s CEO Diane Young – see previous videos here – he admits, “It’s very powerful when a video on LinkedIn, that dates back to six years ago, plays where I’m saying something that has turned out to be true. You can imagine how much weight that carries.”

Vaynerchuk explains that there is no debating that a lot of chief marketing officers, chief executive officers and board members are becoming increasingly aware and curious about what VaynerMedia do. But of course, a lot of that comes with its own cynicism about someone building their personal brand in 2018.

“There’s a lot of CMOs and CEOs who see me and think I’m a charlatan or a blow hard,” says Vaynerchuk, “which eliminates us from the sort of opportunities we deserve.”

He argues that GE and Pepsi – clients VaynerMedia has had for over half a decade and sourced through word of mouth recommendation – are far bigger drivers in propelling the success of the business.

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