The Drum Recommends: Commended - Creating the Better Bristol brand

Creating the Better Bristol brand

This week The Drum Recommends: Commended is highlighting Workbrands’ work on the Better Bristol brand.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.

Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

This case study and other interesting content can be found on Workbrands' profile on The Drum Recommends.

The story behind #BetterBristol

Bristol24/7 are the the leading independent media publication in the South West. They’re the eyes and ears for those who live, work and play in Bristol, and they also reinvest all revenue into supporting the local community and improving the city for the people that live here.

We worked with B24/7 to create the #BetterBristol campaign, a rebrand of sorts for their existing social impact initiative (in key partnership with UWE). Its mission: Bringing Bristol Together, giving everybody a voice and ultimately working with each other to shape our wonderful city.

What we did

As a team of creative Bristolians, this project was right up our street. We developed a new typographical logo (to work both independently as well as alongside the B24/7 brand badge) and the punchy colour palette epitomises the vibrancy of Bristol. Elements within the marque were also extrapolated to create a set of vector icons featured on printed media and digital comms, including the promotional video.

Outcome

The brand launched at The Paintworks Event space to over 150 Bristol residents and businesses, where the attendees were invited to take part in interactive sessions covering Health, Housing, Homelessness, Education and the Environment. It was a great start to this new and worthwhile initiative that we’re very proud to be a part of.

To find out more about Workbrands check out their profile on The Drum Recommends.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.