Modern Marketing

Dentsu Aegis Network India quartet quit amid sexual harassment accusations

By John Glenday | Reporter

Dentsu Aegis Network

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Dentsu Aegis article

October 19, 2018 | 3 min read

Four Dentsu Aegis Network India executives have tendered their resignations following a flurry of sexual harassment allegations in the company.

Both Kartik Iyer and Praveen Das, co-founders of Happy Creative Services, which was acquired by Dentsu Aegis Network in 2016 to then rebrand as Happy McGarryBowen, have stood down. Happy McGarryBowen's chief executive, managing director and senior creative director Bodhisatwa Dasgupta and Dinesh Swamy, creative director of iProspect India, have left the company too on the back of accusations.

#metoo

Dentsu Aegis India quartet quit amidst harassment accusations

Other agencies to be caught up in the swirl of allegations include Publicis India and DDB Mudra, both of whom have said they are investigating the claims. DDB Mudra has placed one employee on leave.

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The string of departures were confirmed by Dentsu Aegis Network India which released a statement. “Dentsu Aegis Network has always believed in providing a safe environment at our workplaces which is free from any kind of harassment. We have a zero tolerance policy towards any kind of harassment at our workplaces.”

Departing Dasgupta wrote an essay on Medium apologizing for his inappropriate behaviour – including sending private messages which made some women feel "disrespected and uncomfortable".

India is the latest market to be rocked by the #MeToo movement which originated in the US by way of the anonymous Diet Madison Avenue Instagram account.

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Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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