Creative Transformation Festival now Live

Explore our new sections and topics

14 - 18 June

Inside Dove’s mission to build self-esteem through creativity

Imogen Watson

senior reporter, creative

Alessandro Manfredi

executive vice president

The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

Gary Vaynerchuk, chief executive officer of digital agency, VaynerMedia, is well versed in social media and voice technology, however he also claims to know a lot more about blockchain than most marketers.

In a video interview with The Drum’s CEO, Diane Young, he shares his philosophy on this new technology, saying, “the way to keep up is by not wasting time on dumb shit.”

It amazes him how much time marketers and brand managers spend debating the creative. He thinks that if these people didn’t spend four hours in a meeting, talking about whether a video was funny or not, perhaps the real issue could actually be resolved.

“At the moment that they spend four hours in a creative review,” prophesises Vaynerchuk, “the creative should have already been tested, let alone debated. Often, it’s four hours that could have been spent educating, being a practitioner of voice tech or blockchain or making updates to Instagram.”

Your life is changing whether you like it or not and the life of a marketer is changing with it. The Drum's Future of Marketing event is designed to help you weather the storm and survive the fourth industrial revolution by giving you actionable insights from our amazing line up of speakers including: Ebay, Clear Channel, Waze, Vodafone and IBM Watson.

You can purchase your ticket for the event on 22 November in London here.