Scrabble celebrates its 70th anniversary with a European tour of pop-up stores
Scrabble will mark its 70th anniversary by opening a pop-up store in the lower ground atrium of Westfield London on Sunday 28th October from 12- 8pm.
Scrabble commemorates its 70th anniversary with a European tour of pop-up stores / Scrabble
The pop-up exhibition will showcase the popular board game through different immersive experiences, including a giant 3D Scrabble tile. Scrabble team has also created a Scrabble Space Edition, specially designed to be played in orbit as "it is the game which astronauts are encouraged to play in space."
Chris Hadfield, an astronaut, said: “Our Scrabble board had Velcro on the back, as did each alphabet piece. The beauty of a spaceship is that if you lose a piece you only have to wait until it turns up in the filter.”
Participants at the pop-up store will also be able to witness and play against players at the World Scrabble Championship Finale live at 12pm in the cubicle.
Apart from the pop-up, there will be a film that will feature rappers, poets and writers to explore the evolution of language and words through the lens of Scrabble.