The Drum has brought in hugely experienced marketing journalist Ginger Conlon as its US editor as the media brand gears up for the next phase of its global growth.
In a distinguished career covering the industry, Conlon has held the posts of editor-in-chief at Direct Marketing News, contributing editor to MarTech Advisor and editorial director of 1to1 Media. Most recently she has been working as an editorial consultant and running the MKTGInsight website.
A key appointment in the title’s continued international expansion, Conlon will be based out of The Drum’s New York office when she officially takes up her post on 29 October, managing The Drum’s growing team of Stateside journalists and working closely with the industry to define the publication’s US editorial agenda.
“When I first read The Drum’s tagline, ‘Marketing can change the world,’ I thought, ‘This is the perfect place for me’,” she said.
“I’ve been covering marketing for most of my career because it enthrals me. I’m excited to be joining a team that feels the same.
“Plus, The Drum is the marketing publication to watch. It’s thrilling to be a part of an organization focused on lifting up the industry by helping marketers realize their transformative powers.”
Topics Conlon plans to pursue as editor include:
* How agencies are evolving as they deal with an ever-changing competitive landscape and an overabundance of new technologies.
* How marketers and agencies can use technology for everything from activations to account-based marketing.
* What marketers need to do to adapt to changes in customer expectations, regulations, the competitive and technology landscape, team dynamics, and more.
* And, data everything – from how it informs marketing to how marketers can use it to enhance the customer experience.
Gordon Young, founder and editor-in-chief of The Drum, said: “The Drum is very much looking forward to working with Ginger.
“She has a wealth of experience across many hot sectors, such as marketing technologies, as well as a strong creative pedigree, making her ideally placed to reflect the rapidly evolving industries we currently serve. We are very much looking forward to working her.”
Conlon’s appointment is one of a number of key hires The Drum is making across its primary territories of the US, Europe and Asia. More announcements will follow in the coming days.