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Finance Transgender Gender Stereotypes

Franklin Templeton Investments joins forces with The Better India to urge people to reach for better

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By Taruka Srivastav, Reporter

October 18, 2018 | 3 min read

Franklin Templeton Investments (India) has collaborated with news platform The Better India to encourage people to stay resilient and invest beyond money.

Franklin Templeton Investments India joins forces with The Better India to unveil a campaign to urge people to stay resilient

Franklin Templeton Investments India joins forces with The Better India to unveil a campaign to urge people to stay resilient / The Better India

As part of the campaign, they have unveiled a six-video series campaign titled “Reach for Better” which highlights the stories of different people. The first spot showcases the story of India's first transgender radio jockey Kajal Brahmavar who narrates her struggles in life and how despite of that she pursued her dream of becoming a radio jockey.

The second episode features the story of Shankar Chandrashekar, a 29 year-old techie who was born visually impaired and physically challenged. He works as an accessibility tester in a software firm, runs a YouTube channel that decodes the use of different applications for the blind, is a teacher for the visually impaired, and is also helping other people like him.

Balaji Vaidyanathan, deputy head of marketing at Franklin Templeton Investments said: “The Reach for Better campaign draws inspiration from multiple dynamic backgrounds. It features a diverse set of individuals like a tech-savvy visually challenged person, a best-selling author who started as a domestic help, a successful transgender radio host who broke gender stereotypes, a young innovator transforming lives, an individual who revolutionized farming across the globe and a woman entrepreneur who triumphed against all odds."

"Each story is woven beautifully in a manner that talks about the importance of that tenet to one’s life, as well as investments.”

Finance Transgender Gender Stereotypes

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