16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Chinese news giant Jinri Toutiao takes on Alibaba and with e-commerce app

Chinese news giant Jinri Toutiao has expanded into e-commerce

Chinese news platform Jinri Toutiao has launched an e-commerce app in a bid to challenge Alibaba and

The app, Zhidian, will leverage the platform’s massive audience and traffic to sell consumer goods such as clothing, food, kitchenware and household goods.

Jinri Toutiao’s news platform has more than 200 million users and the company also owns the hugely successful short video app Douyin, which is known as TikTok outside of China.

Zhidian is the latest e-commerce app to launch in China in a bid to challenge the dominance of Alibaba and, which together account for 85% of China’s fiercely competitive e-commerce market.

Along with e-commerce players such as Suning and Vipshop, Alibaba and are increasingly facing pressure from niche players such as Pinduoduo, which has secured 5.2% of the market.

Jinri Toutiao will be looking to tap into the growing consumer demand in China’s lower-tier markets.

China has the largest e-commerce market globally and is expected to reach $1.1tn this year.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.