Adtech provider DataXu readies for sale
DataXu, a cloud-based software provider specialising in advertising technology, is readying itself for a potential sale according to reports.
Ad tech provider DataXu readies itself for sale as investor fervor cools
The Wall Street Journal suggests that the US provider has already appointed investment bank GCA Advisors to oversee the sale which carries an initial valuation of $300m.
Any sale would be set against a backdrop of cooling investor interest in the sector following a wave of enthusiasm for a succession of initial public offerings, during which Sky injected £10m into the business.
Since then the harsh reality of the growing ‘duopoly’ of Facebook and Google has sunk in with both parties predicted by eMarketer to command shares of 21% and 44% respectively.
DataXu has focused on television advertising in recent weeks having just debuted its TotalTV tool to aid cross-screen audience targeting.
DataXu itself remains tight-lipped on the speculation.
Content created with:
dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 12 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.Find out more