The CMO Challenge: Lessons from L'Oreal UK and Ireland
Like the change in season, change in the advertising industry is imminent and can sometimes be unavoidable. However, learning to weather change well is something many marketers are still getting used to. It can be a treacherous path navigating new regulations, agency restructures and emerging technologies that threaten marketers’ methodologies.
Lessons from L'Oreal's Chris Fender on using data to drive ROI.
But rather than panic over the turning tide, The Drum has created a webinar series together with software company Domo to help navigate this period of uncertainty and offer solutions to some of these perplexing problems.
November sees the release of the second episode in the series, led by L’Oréal’s (UK & Ireland) head of digital operations and measurement, Chris Fender. In the session, Fender presents the brand as a case study and discusses the strategy used in-house to maximise ROI. Looking at the value of shifting data, the digital cockpit and decision-making with ROI and performance, it’s a webinar not to be missed, that will almost certainly answer many of your qualms about the future state of the industry.
Join us online on Monday 12 November at 11am by registering your interest here.
If you missed the last webinar you can listen back in our webinar library.