Havas takes a slice of Papa John’s media business
Havas Media has been named integrated media agency of record for pizza chain Papa John’s with immediate effect following a competitive review.
Havas take a slice of Papa John’s media business
The troubled chain, still reeling from the departure of its founder John Schnatter, is seeking to put recent controversies behind it by renewing its PR, creative and media partners, retaining only IPG’s Powell Tate to guide it to safe harbour.
To this end the company recently rebranded. Plus, since Schnatter’s departure, Papa John’s has removed all reference to its founder from its marketing materials even though he retains a 30% stake in the firm.
Papa John’s is still on the hunt for a chief marketing officer following the departure of Brandon Rhoten in May and has declined to comment officially on its new agency selection.
Here's the timeline of Papa John's agency exodus earlier this year.
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