MarketWatch, the Dow Jones Media Group's (DJMG) imprint for stock market and trading news, has launched its first-ever print issue.
The special annual issue, named Best New Ideas in Money, has been scheduled as a print supplement to the Wall Street Journal on October 29. In advance, MarketWatch has rolled out digital content all through October, focusing on a single theme each day.
These include college tuition, data privacy, retirement, pay cycles, and cryptocurrency. This series takes a look at the macro level, and the growing influence of US state governments.
Jeremy Olshan, Marketwatch's editor-in-chief, described print as a "special medium" to package a specialized discussion like money.
“[Marketwatch] is certainly a digital business and publication but we're very willing and excited to experiment with all kinds of outputs, including print," he said.
Almar Latour, publisher of DJMG added: "This new franchise shows the strength of MarketWatch not just as the pulse of financial markets but as a marketplace for ideas.”
This special edition coincides with a year full of experimentation from the DJMG titles. Earlier this year, the media group turned Barron's corporate lifestyle section, Penta, into its own standalone site living on print and online. Barron's main page has also gone through a top-down redesign, which launched in September.
Latour added: “Increased depth and sophistication of our coverage mixed with smarter, targeted distribution to an affluent and aspirational and thinking audience are driving forces for our growth."