GoCompare pioneers automated energy switching service
GoCompare is tackling consumer inertia in the energy market head-on with the launch of a new automatic switching service which will migrate customers to the best deals available as and when they become available.
GoCompare pioneers automated energy switching service
Weflip will be powered by GoCompares own Energylinx comparison platform, triggering a transfer to an alternative provider whenever savings can be made.
For now, the service is limited solely to the energy market but it could be extended to the home phone and broadband market if it is a success.
Matthew Crummack, chief executive officer of GoCompare.com group said: "We are excited by the launch of weflip as our first proposition focused on our 'Savings as a Service' strategy. Though it will take time to fully develop traction in the switching market, we believe weflip is a hugely powerful tool and will be very appealing to customers."
Other comparison services have also gone to great lengths to encourage switching, with USwitch introducing its own dedicated app to streamline the process as far as possible.
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