Thai Mobile banking app K Plus revamps its look with a quirky ad that aims to show how people fear change.
The spot, titled 'Face Off', was conceptualised by GreynJ United and features the story of a girl who dons different looks as she believes change is good. Her boyfriend, however, was reluctant to accept the change and kept asking her to turn back into the old look. Different girls keep appearing as his girlfriend, asking him whether he is 'Still using the Windows 95?'
However, ultimately he accepts the change thus affirming that for many people it is hard to accept the change at first but eventually people realise the benefits of it. Similarly, K Plus aims for people to be comfortable with its new look as well.