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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Visa renews partnership with IOC to bolster payment and retail experience for fans

Visa renews partnership with IOC to bolster payment and retail experience for fans / Visa

Visa has renewed its partnership with International Olympic Committee (IOC) and International Paralympic Committee (IPC) until 2032.As part of the partnership, Visa aims to enhance the fan experience and payment experience for fans globally by tapping into its 11 innovation centers – from Asia to Europe and the United States. This includes remote, mobile ticket purchasing, in-seat ordering and new ways to pay at retail such as making a purchase from television.

Ryan McInerney, president of Visa said: “Our Global Innovation Centers are immersed in solving every day consumer challenges and discovering improved commerce experiences, that can be shared and scaled globally.

"Planning for the upcoming Olympic Games helps Visa develop industry leading payments solutions that will redefine fan experiences and leave a legacy of improved digital commerce everywhere.”

Thomas Bach, president International Olympic Committee said: “There has been no better payment technology partner historically and there is no better payment technology partner for the future we are building together.

"As we introduce innovations that help improve fan experiences both on-site and at-home, we know that no matter where in the world the Olympics take us, Visa is the right partner to help us deliver them.”

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