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'Lenses for cool cats': feline selfie filters launch on Snapchat

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By Gillian West | Social media manager

October 14, 2018 | 3 min read

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Snapchat has introduced new selfie filters - specifically for cats.

Snapchat has new filters for cats

Snapchat has new filters - just for cats / Screengrab from Snapchat

Revealing the new update in a tweet, the photo messaging app wrote: “Lenses. For cool cats and their cool cats. Try them meow.”

Previously, Snapchat filters only worked on humans and dogs, leaving cats out in the cold.

To use the new cat-friendly filters, users need to click on their pet’s face on the app, lenses with the paw icon will work on them.

The new range of filters include glasses and a flower crown, unicorn horns and devil horns and wings.

Last week, Snap chief executive officer, Evan Spiegel outlined a possible solution to the app’s current growth stagnation, repositioning to attract older users.

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Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc. 

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