Bingo operator Buzz Bingo has rebranded to appeal to millennials.
As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which highlights how Buzz Bingo has expanded throughout UK and players can now play in groups with their friends.
Buzz Bingo has rebranded 103 clubs from Gala Leisure with plans to complete a final 19 clubs in February 2019.
The campaign will run across TV, digital and social media until the end of this year.
Paul Houlding, founder and creative executive at Isobel said: “This campaign was a beast of a challenge. We have worked on a number of gambling brands but Buzz we felt was so different – they are genuine people interested in giving their customers a wonderful, playing together experience.
"Combine that with the customers themselves. Their enjoyment of the game and their appetite for fun is contagious and we want to convey that properly.”
Amanda Howard, marketing director at Buzz Bingo said: “We chose the name ‘Buzz’ Bingo because it’s part of our DNA. Our players and colleagues feel it sums up their experience of being part of our family.
"We’re focusing on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from. We designed our new ad campaign to highlight and celebrate that our players span all generations and backgrounds. We want the great British public to fall in love with Bingo again.”
Sam Drake, managing partner from Goodstuff said: “This has been the culmination of 12 months of hard graft. With a range of audiences to target, on-line and off-line game-play and the need to develop brand and performance strategies this was a tricky box to fill. However, we are confident the results will deliver Buzz Bingo a full house.”