Advertising

TV Licensing’s first ad campaign in 5 years leverages drama, espionage and nostalgia

By John McCarthy | Media editor

Unilad

|

Creative Works article

October 12, 2018 | 3 min read

The TV Licencing has released its first TV advertising campaign in five years to remind the public that paying 'needn't be a drama'.

Playing with TV tropes from memorable shows and dramas, the creative from RedBee, will span TV, radio and social. The agency created believable TV scenes in order to engage users before informing them how easy it is to pay the TV toll.

Christopher Godfree, head of client services at Red Bee said: “The creative and long-term scope of the TV Licensing brief has allowed us to really stretch our capabilities internally. We have enjoyed working closely with the team there to deliver work that we are proud of and that will hopefully resonate for years to come.”

TV licensing advertisers for the first time in 5 years

Actors Samuel West, Samuel Anderson, Saffron Hocking and Samantha Spiro all appear.

West said, “The BBC is an important part of my life as an actor. I’m very pleased to be part of the new TV Licensing campaign, given the creativity and value for money the licence fee delivers.”

Vote for the work below in The Drum's Creative Works.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

TV Licensing: Needn’t Be A Drama by Red Bee

By TV Licensing

Overall Rating 5/5

Vote now
Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +