TV Licensing’s first ad campaign in 5 years leverages drama, espionage and nostalgia

The TV Licencing has released its first TV advertising campaign in five years to remind the public that paying 'needn't be a drama'.

Playing with TV tropes from memorable shows and dramas, the creative from RedBee, will span TV, radio and social. The agency created believable TV scenes in order to engage users before informing them how easy it is to pay the TV toll.

Christopher Godfree, head of client services at Red Bee said: “The creative and long-term scope of the TV Licensing brief has allowed us to really stretch our capabilities internally. We have enjoyed working closely with the team there to deliver work that we are proud of and that will hopefully resonate for years to come.”

Actors Samuel West, Samuel Anderson, Saffron Hocking and Samantha Spiro all appear.

West said, “The BBC is an important part of my life as an actor. I’m very pleased to be part of the new TV Licensing campaign, given the creativity and value for money the licence fee delivers.”

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