The Dadi Awards: pictures from the night
The Dadi Awards made a spectacular return this Wednesday. To celebrate excellence and give great companies the recognition they deserve, the awards came with a side of champagne, dancing and a comedy act to boot.
DADI Awards
Held in association with UKFast, a grand total of 37 awards were handed out on the night, with Rothco | Accenture Interactive for JFK Unsilenced taking home the top accolade; the Grand Prix.
We've hand-picked a selection of the best photos from the night so no one misses out on the fun.
Beneath the clear night sky, the industries biggest superstars began to congregate at the Park Plaza hotel...
And the night kick-drummed off in style...
A warm welcome from The Drum's editor-in-chief, Gordon Young...
... and some words from Kristina McGuirk, UKFast's marketing director (thanks for the battery packs!)
Before long, it was time to line the stomachs...
Love-Island them, or hate them, the Love Island team were out in full force...
Who needs Live at the Apollo, when you can have Live at the Dadi's, with Kerry Godliman livening the crowd...
With a little help from The Lionels, it was time to hand out some awards...
A win for HSBC, who took home the award for the best in-house website, app or campaign...
Karmarama scooped the best recruitment website, app or campaign, for their work for the British Army...
With the best use of organic search being won by Re:signal for their Expedia campaign...
Steve Hatch took home a drum for The Digital Individual of the Year Award...
Agency of the Year went to joint winners Impero and Accenture Interactive...
With the awards done and dusted, there was nothing left to do but dance...
... and then it was time to carry home The Drum awards, as another Dadi Awards was put to bed...
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As well as the prestigious Dadi Awards, this week also saw the return of The Drum Digerati - our annual celebration of 100 outstanding individuals excelling in the UK digital industry. Click here to see the full list.