Autism Awareness Advertising

StrawberryFrog creates campaign for SunTrust to explore ‘inner’ world of a child with autism

By Katy Archer, n/a

October 12, 2018 | 2 min read

StrawberryFrog has created a new advert for the SunTrust Foundation, directed by Cannes Grand Prix winner Jakob Strom.

The 90 second film, titled ‘The Bridge’, will be distributed nationally in the US and tackles the subject of children with autism. Filmed in the Pacific North West, the advert explores the ‘inner’ world of a child with autism and the challenges that can affect families.

Scott Goodson, CEO and founder of StrawberryFrog, said: "Autism can keep those with it in their own world. This spot shows how the SunTrust Foundation helps families and people with autism learn to connect. In it, a young girl and her pet stuffed pig explore a beautiful world. We journey through it with her, seeing the magic of it, a bit uncertain about who she is or where she is. The girl discovers a bridge and hears a voice calling her to cross it. At the end of the bridge we discover the voice is her mother, finally able to create a bridge between her world and her daughter’s world, and make a connection.”

Director Strom added: “The brief was this fantastic script by Scott which brought to life the world of an autistic child into a 90 second story that is beautiful and incredibly emotional. Briefs like this are very rare. I fell in love with the idea the first time I read it, and called my producer Mark Thomas at Cultivate Media and told him I REALLY want to do this job.”

Autism Awareness Advertising

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StrawberryFrog is the world’s first Movement Marketing firm. We are a marketing, advertising, design and digital company based in New York City. Brand-fueled marketing...

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