Mindshare and iProspect Singapore have taken home the top accolades at The Drum Digital Trading Awards APAC 2018,
This year our Grand Prix goes to something a little different, Mindshare's AI driven programmatic management platform.
The judges recognised the huge improvement in time efficiency and performance effectiveness this technology allows programmatic traders.
They said: "Programmatic has always been sold as an opportunity to save time and be more efficient in creating the right message to serve to the right message. Sadly, this nirvana has not always been the case with programmatic planning and trading often still requiring a high human touch.
"ANNA's ability to rapid create and, importantly, manage the placement of many thousands of highly targeted ads across regions, takes a huge step forward. While not a formal entry, the judges wanted to specifically call out ANNA's innovation as the future of programmatic trading and award the Grand Prix in recognition."
Another big win of the evening includes the Chair Award. Dan Robins, head of programmatic and data, APAC at Spotify, the chair of the awards for 2018, awarded the accolade to iProspect Singapore for PayPal, which also won Best Use of Performance.
Viewability remains largely unexplored for performance campaigns, according to iProspect Singapore. For PayPal, it has become an enabler in pushing the boundaries of performance, resulting in 59% lower cost per acquisition and 3.1x more conversions.
Robins said: "This campaign particularly stood out as it takes a current industry challenge in viewability and not only sought to improve the media metric, but crucially the team set out to, and were successful in, showing how this would drive more sales. While viewability may not be the sexiest issue facing our industry Paypal have shown how solving this challenge can have true business impact rather than vanity metric improvement. "
Taking home Best Use of Mobile is Adludio for The Body Shop.
During the 2017 Christmas campaign, the duo partnered with the objective of connecting with millennials. Targeting a mobile-first audience, Adludio created six visually-stunning mobile ads that included playable mini-games. With every mini-game completed, millennials were rewarded with discount vouchers.
Judge and chief executive officer of performance at Media Group Asia Pacific, Mark Halliday said: "The Body Shop campaign really stood out to the judges because it was a truly mobile-first campaign with beautiful ad creative, using advanced native functionality on the mobile device. Consumers reacted well to the seasonal content and the variety in experiences, with some very impressive engagement numbers. The campaign also delivered business uplift with increased footfall and sales. The campaign was well thought out and impeccably executed – it is a worthy winner."
Other winners include: PHD Media Singapore for Most Effective Media Agency, Mindshare Asia Pacific for Best Digital Trading Team, iProspect Taiwan for Best Campaign on an E-commerce Platform, Entropia for Best Use of Data for Creativity, Acquire Online for Best Video Campaign, Dataxu for Best Overall Technology for Programmatic Trading.
For a full list of the winners please go to the awards website.
The Drum Digital Trading Awards APAC will be back for 2019, register your interest now.
The awards were sponsored by: Integral Ad Science, Google, Bloomberg and partnered with Dentsu Aegis Network.