Advertising Business on the Move Creative

Business on the Move: Intel, GSK, Ford, and more


By Sam Bradley | Senior Reporter

October 11, 2018 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

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GlaxoSmithKline has tasked Publicis Media with its global media buying and planning brief

Global wins

Ford has selected Omnicom's BBDO as its lead creative agency. The account was previously held by WPP's cross-agency Global Team Blue. The Drum's Rebecca Stewart delved into the issue on Tuesday.

Intel has named Dentsu Aegis Network as its global media agency-of-record, an appointment that is set to consolidate the tech company's media accounts. Dentsu has created a hybrid agency to handle the brief, Team Intel.

GlaxoSmithKline (GSK) has appointed Publicis Media as its global media buying and planning agency. Publicis was selected following a competitive pitch managed by ID Comms.

Cheshire-based sales performance agency Salesworxs has been awarded a brief to globally rebrand and relaunch Egyptian cotton by the Cotton Egypt Association (CEA). The agency has already created a digital platform and a refreshed brand identity for trade shows, but the brief has been expanded to include consulting, creative and training services to CEA.

Americas wins

SoulPancake has announced a multi-platform content partnership with Tastemade to develop three television projects. Participant Media-owned SoulPancake, originally founded by actor Rainn Wilson, will develop original projects including survivalist relationship show Wild Therapy and matchmaker series Board of Dating.

EMEA wins

Eurotunnel has chosen creative agency Southpaw to develop a campaign marking the 25th anniversary of Le Shuttle, the railway shuttle service which passes through the Channel Tunnel. The agency will develop creative to run in the UK, France and the Netherlands to mark the day.

Outdoor clothing brand Craghoppers has appointed BJL as its lead creative agency. BJL has been tasked with helping the brand shift its proposition to retailers and consumers globally.

The Motor Neurone Disease Association has named Don't Panic as its agency-of-record. The appointment is the first time that the UK charity has hired an agency, and Don't Panic will be responsible for all its above the line strategy and campaigns.

Bootmaker Le Chameau has appointed Stack as its new lead strategic and creative agency following a competitive pitch. Stack will implement campaigns throughout the autumn and winter season on behalf of the premium footwear brand.

Independent creative agency Who Wot Why has landed the What Car? account after a competitive pitch this summer. Who Wot Why will launch a creative campaign later this year across TV, out-of-home, digital out-of-home and radio.

Britvic-backed incubator WiseHead Productions has selected Leagas Delaney as its lead creative agency and Splendid Communications as its consumer PR agency. The appointments were made following a competitive pitch led by Britvic with support from Creativebrief.

Mental health charity Rethink has appointed DAM Digital to transform its online presence in a bid to improve access to the charity’s free advice and information, and help drive donations. The agency was selected after a competitive pitch.

Ask Italian has appointed Fever to work on its PR brief. The agency is briefed with running Ask Italian’s product press office as well as creating and deploying influencer and brand campaigns.

Elf on the Shelf has appointed Mason Williams Communications to handle its PR and event programme, following a competitive pitch. Mason Williams will implement a national PR campaign in the UK, while managing an influencer outreach programme.

Skincare specialist CJ Skinhealth has appointed Promote PR to raise the brands's profile and drive consumer awareness. Promote’s remit will encompass media relations, influencer engagement and content creation, and social media.

This week's acquisitions

Apac wins

Signal Productions has been selected by Henkel to deliver Schwarzkopf's 2019 Apac and EMEA campaign, including TVC and digital.


J Walter Thompson has announced the launch of Made in New York (MiNY), a specialist agency serving beauty, fashion, luxury and lifestyle brands. Its clients already include Guess and Coty.

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