The creative industries are entering a strange period; although we’re increasingly being asked to create more across different platforms, we remain reluctant to collaborate effectively. Creating a more streamline and joined-up approach will help each of us to deliver more projects to a higher standard, meaning that we’re less likely to bulk under the strain of mounting creative demands. Rather than miss deadlines, complain about excess budgets or even discard some projects due to lack of resource, creative collaboration may be the solution to some of these ongoing problems. Integrating a new approach doesn’t need be a difficult or disruptive journey.
The Drum is launching a survey with Adobe to encourage creative teams to work better together by questioning what tools and technology could enable this process. With your participation, this survey will aim to understand the current state of creative collaboration within the industry.
Questions will look at a company’s size, which sector they work within, take into consideration the participant’s job role and assess the size of their creative team to work out how satisfied workers are with their current levels of creative collaboration. By finding out whether technology provides sufficient information and acts as an enabling tool in this process – or whether it stresses and confuses employees – the survey will decide if our use of creative tools and technology has been effective at developing creative collaboration or not. The survey will also aim to uncover some of the biggest challenges disrupting the collaborative process as a way of shining a light on this issue with a view to resolve it.
So, if you’re in the creative industry – take part in our survey now, it only takes 3 minutes!