Marketing Mediacorp News

Mediacorp Subaru Car Challenge returns for another year, adds new celebrity challenge


By Taruka Srivastav | Reporter

October 10, 2018 | 3 min read

The annual Mediacorp Subaru Car Challenge has returned for another year, where winners will be able to win a Subaru car yet again, sponsored by Motor Image Enterprises.

Mediacorp Subaru Car Challenge to make a comeback with a celebrity challenge

Mediacorp Subaru Car Challenge to make a comeback with a celebrity challenge / Mediacorp

Celebrities like Bryan Wong, Desmond Ng and Felicia Chin, Chen Han Wei, Pan Ling Ling, and Ya Hui will be participating to raise funds for the President's star challenge. Also, contestants from the SPOP SING! singing competition, as well as Warner Music artistes Dru Chen, Ffion, and Disco Hue will also be participating.

The event which takes place at Ngee Ann City Civic Plaza from 27 to 30 October will witness participants from across Asia compete to win the a new Subaru XV 2.0i-S and a Certificate of Entitlement (COE), if they surpass the current record time of 82 hours and 16 minutes.

Every participant will receive a challenger pack with a customised t-shirt and gift vouchers, worth around S$80.

Glenn Tan, deputy chairman and managing director of Tan Chong International said: "We are constantly looking for ways to innovate, and with a celebrity and team challenge, and a charity angle this year, we are sure this 17th edition will prove even more exciting To encourage even more participation and to thank our fans, we have bigger and better prizes this year, including cash prizes at different points of the game.”

Irene Lim, chief customer officer, Mediacorp said: “The Mediacorp Subaru Car Challenge has always been a demonstration of endurance and the strength of the human spirit. This year’s Challenge is also a platform for giving."

"Our stars are appealing to fans and followers of the Challenge to give generously to the president’s Star Charity 2018, to support 59 charities. The Car Challenge is about breaking limits, and we hope this spirit extends to the public's generosity to help those in need.”

Marketing Mediacorp News

Content created with:


Find out more

More from Marketing

View all


Industry insights

View all
Add your own content +