Wavemaker appoints Candice Odhams as managing director

Wavemaker has named Candice Odhams from GroupM as its new managing director.

In her new role, she will lead and support the agency's clients with digital and data transformation. Candice was previously with GroupM for five years.

Prior to this, Odhams worked as managing director, global client solutions at the Performance Media Group and previously as vice president, global client strategy at Xaxis.

Paul Hutchison, CEO at Wavemaker UK said: “Candice is a consummate client leader and has vast experience leading and supporting clients through digital and data transformation. This experience coupled with her years working at GroupM will make her an invaluable asset to our growing UK team.”

Anna Hickey was previously managing director at Wavemaker UK before being promoted to chief operating officer in April 2018.

The business was created a year ago following the merging of two of WPP's media businesses; Maxus and MEC.