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Marketing and advertising talent flocking to the Philippines, new study finds


By Shawn Lim, Reporter, Asia Pacific

October 9, 2018 | 3 min read

Philippines has come up tops as the in-demand market for advertising and marketing professionals in South East Asia.


These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity.

Overall hiring activity in the country reached double-digit growth of 16% for the month of August, in line with the growth displayed during June and July, at 13% and 16% respectively. This is a huge contrast to Singapore and Malaysia as both countries failed to clock in as sizeable results for the month of August, with Malaysia experiencing an annual decline of 8%.

In addition, Singapore’s year-on-year growth for marketing talent in August was just 1%, marking a 5% drop from the 6% annual growth recorded in July. Malaysia was consistent in its subpar performance in terms of growth in the advertising and marketing sector, reporting an 8% annual decline for both July and August.

When it comes to the online growth of marketing and communication roles, the Philippines also excelled, recording double-digit growth of 18% in August, while Singapore and Malaysia recorded a year-on-year decline of 1% and 4% respectively.

These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity across Singapore, Malaysia, and the Philippines tracked by

"Mobile advertising and marketing is slowly gathering steam in a number of South East Asian economies. This can be attributed to the fact that a number of countries in this region, especially developing ones rely massively on smartphones and similar handheld devices to access the Internet,” said ​Abhijeet Mukherjee, chief executive officer for Asia Pacific and Middle East​ at

“There has been a flurry of activity in the industry regarding mobile-optimised applications, websites and content. Digital marketers and content experts must upskill to match this demand in the workforce to be mobile-ready.”

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