Lemsip’s ‘Lemmy’ mascot emerges from summer hibernation for seasonal flu assault

Lemsip has returned to TV screens for its 2018 winter campaign as the popular cold and flu brand seeks to get in early ahead of an inevitable wave of blocked noses and sore throats when the weather turns.

As reliable an indicator of autumn as falling leaves, the popular remedy's seasonal assault depicts stealthy CGI-animated packaging dispensing handkerchiefs to an afflicted bus passenger, a visual depiction of its new ‘There for You’ strapline.

Known as ‘Lemmy’ the cartoon mascot can then be seen pursuing patients throughout the day, always on hand to keep sniffles, sneezing and coughs at bay. In doing so the campaign consciously shift from extolling the medical benefits of the product toward positioning it as an ever-present aid for when we are feeling off our best.

Spanning TV, radio and digital, the Havas London-masterminded campaign will run until February 2019.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.