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Dove Chocolate and Refinery29 follow Mexican cliffdivers in coming-of-age film 'Clavadista'

By Andrew Blustein | Reporter

October 9, 2018 | 1 min read

Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message.

Dove Chocolate and Refinery29 came together to produce a short film about Ava Alvarez, a 15-year-old girl pursuing her dreams of cliff diving. The two companies share messages of female empowerment, and this long-form piece looks to capture that ideal of self-fulfillment in the pursuit of satisfaction.

The 25-minute short, 'Clavadista,' is written and directed by Meredith Danluck who's chased her dreams of filmmaking in a male-dominated industry, just as Alvarez is pursuing her goals in the face of adversity.

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Alvarez comes from a line of Acapulco Clavadistas, or cliff divers. While her father and brother perform meal-time dives for onlooking restaurant goers, she is busy waiting tables. In her free time, she's perfecting her skills – unbeknownst to her family.

Dove Chocolate and Refinery29's message of self-love is universal, and this story proves it.

Refinery29: Clavadista by Dove Chocolate

By Refinery29

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