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Dove Chocolate and Refinery29 follow Mexican cliffdivers in coming-of-age film 'Clavadista'

Ava Alvarez chases her dreams

Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message.

Dove Chocolate and Refinery29 came together to produce a short film about Ava Alvarez, a 15-year-old girl pursuing her dreams of cliff diving. The two companies share messages of female empowerment, and this long-form piece looks to capture that ideal of self-fulfillment in the pursuit of satisfaction.

The 25-minute short, 'Clavadista,' is written and directed by Meredith Danluck who's chased her dreams of filmmaking in a male-dominated industry, just as Alvarez is pursuing her goals in the face of adversity.

Alvarez comes from a line of Acapulco Clavadistas, or cliff divers. While her father and brother perform meal-time dives for onlooking restaurant goers, she is busy waiting tables. In her free time, she's perfecting her skills – unbeknownst to her family.

Dove Chocolate and Refinery29's message of self-love is universal, and this story proves it.

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