Yellow M&M’s candy gets ghostly in Halloween campaign

While M&M's are a Halloween staple, it’s been 11 years since the brand released a new commercial marking the holiday. The latest ad hints that Yellow may have died.

The 15-second spot, ‘Ghosted,’ produced by BBDO New York, opens on Red and Yellow leaving a Halloween party, seemingly unscathed, as Red remarks how glad he is that they made it through another Halloween without being eaten. Yellow agrees, but appears a little pallid. As Yellow walks through a pumpkin, we get an inkling that perhaps he didn’t make it. When he floats away we see a bite taken out of his back and he becomes a ghostly image. Thus, not all candies will survive Halloween without being eaten.

Along with the 15-second spot, a six-second version, ‘Eaten,’ will also run online. Additionally, the full-length commercial was also developed in Spanish for Hispanic-focused audiences.

“M&M’s are synonymous with Halloween and for years we’ve heard from our fans how much they enjoy our Halloween commercials. This year, we wanted to create a new spot to continue that excitement around the holiday and surprise our fans in a colorful new way that brings humor to one of the scariest nights of the year by sharing a comedic, M&M’s take on the classic ghost story,” said Allison Miazga-Bedrick, senior brand director, M&M’s Brand. “We hope our fans enjoy this new commercial as much as they enjoy M&M’s on Halloween.”

Along with the new commercial, the brand also created new Halloween-themed print ads. Previous Halloween commercials from the brand include ‘Headless Horseman,’ which was released in 2007 and ‘Ding Dong,’ from 2000. Both spots have run intermittently over the past few years. These new spots and print ads will continue to run on TV, online and in print throughout this Halloween season.

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M&M'S: Ghosted by BBDO NY

Added 08 October 2018
Agency: BBDO NY
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