It’s not an easy time for CMOs, who are responding to changes within the industry, from new technologies, complications in adland and changing consumer behaviour; it’s a time of constant transformation and increased uncertainty.
The first of Domo's autumnal webinar series, "Does it really work?" looks at the leadership principles needed to leverage business success through data.
For CMOs looking for marketing inspiration, there will be a webinar each month until Christmas, challenging them to review their strategies.
Former Possible president Jason Burby, now chief customer success officer at Domo, looks at how business goals, data, measurement and collective vision allows for business success.
Tune in to find out more.