Advertising People on the Move

Laughlin Constable adds Lisa Bennett in chief creative role as shop enters post-#MeToo chapter


By Bennett Bennett, Staff writer

October 8, 2018 | 3 min read

Milwaukee-based independent agency Laughlin Constable (LC) has announced the hiring of Lisa Bennett as its new chief creative, replacing the ousted Dan Fietsam.

Lucy Bennett | Laughlin Constable

Laughlin Constable hires Lisa Bennett, as it looks to continue growth and bounce back from recent scandal. / Laughlin Constable

Bennett was previously at Dallas indie TM Advertising, where she spent three years in the top creative position. She also held roles as North American creative lead for DDB Worldwide, and as chief creative of DDB San Francisco.

Laughlin had a growth streak over the past few years, winning nine clients including Yuengling, the Milwaukee Bucks, Fleet Farm, the ASPCA, and World Finance. However, the agency had lacked a head at the top since May, when Fietsam was dismissed from the agency after being publicly accused of sexual harassment during a local advertising club meeting.

Mat Lignel calls Bennett, a creative director who has led work on McDonald's, Heinz, Delta Airlines, Coca-Cola, The Clorox Company and Intel, among others, the "perfect CCO" to take the agency further. "She is a rare creative leader that combines an intellectual agility with the ability to transform brands through big, business-building ideas.”

He added: "Lisa opens the doors to new clients and a whole new level of creativity. On a personal level, she’s the partner I was hoping to find. I know we will challenge each other and have a lot of fun along the way.”

Bennett called LC the industry's best kept secret, adding: “Under Mat’s leadership, they have been quietly building a force to be reckoned with. From LC Lab - an innovation engine that delivers technology-based solutions for brands, to The Hive - a full service in-house content production studio, to an integrated team of incredibly nice, hard-working people; they have everything clients are looking for in an agency. I can’t wait to fire up the creative engine and help Mat take LC and our clients’ brands to the next level.”

This move to the Chicago and Milwaukee-based agency marks a homecoming of sorts for Bennett, as she spent 14 years of her career in Chicago at Leo Burnett.

Advertising People on the Move

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