16 March - 24 April 2020

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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

The Walking Dead promotes season premier with OOH on the Hudson river

The Walking Dead promotes season premier with OOH on the Hudson river / Ballyhoo

AMC’s The Walking Dead is promoting its season premier with a 72-feet digital media boat on the Hudson River.

The boat concept by Ballyhoo II is equipped with a 60 foot high definition screens and will be seen from the Javits Center in celebration of New York Comic Con and to publicize The Walking Dead premiere on Sunday, October 7.

Adam Shapiro, founder, Ballyhoo Media said: “The boat is equipped with massive LED screens, comparable to those used in today’s sports stadiums, arenas, theaters and even Times Square, so it was no surprise to us that our first New York partner is in the entertainment category.

“The waterproof screens emit a beautiful picture any time of the day. Combined with advanced digital signage technology, our screens can display virtually anything from a simple advertisement to live television.”

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