Facebook Live campaign to stream natural beauty of Mid Wales

Lake Vyrnwy in Powys features in one of the new 'Slow TV' streams.

Visit Mid Wales is to stream some of the region’s most amazing locations as it plugs into the emerging trend of 'Slow TV’ as part of a Facebook Live campaign.

The concept of Slow TV sees viewers tuning in for relaxation rather than entertainment. The genre involves ordinary events filmed in their entirety with the focus on this occasion being beautiful landscapes across Mid Wales.

There will be a total of four streams on four consecutive days, starting on 16 October, allowing viewers to escape to Mwnt Beach on the Cardigan Bay Coast, Blaenhafren Falls in the Hafren Forest, Ynyshir RSPB Reserve and Lake Vyrnwy.

The craze for watching slow-moving activities in real time spread to the UK in May 2015 with BBC4 Goes Slow – a season of slow TV shows which featured relaxing activities such as canal boat trips and glass blowing.

The campaign is being organised by Visit Mid Wales and funded by Visit Wales’ Tourism Product Innovation Fund. Specialist social media agency Populate Social and video production agency Nemorin have been appointed to implement the campaign.

Val Hawkins, Visit Mid Wales’ chief executive, said: "Mid Wales is a fantastic region and one which is within easy reach of the majority of the UK within a few hours.

“The aim for the campaign is to capture and share the region’s beauty in a way which is raw, giving people a few moments where they can truly escape from whatever they are doing and experience being out in the beautiful nature that Mid Wales has to offer.”

The project will be featured across multiple pages, with partners including The National Trust Cymru, Hafren Dyfrdwy, RSPB and Natural Resources Wales.

Visit Mid Wales is the brand used by MWT Cymru, a social enterprise representing 550 tourism and hospitality businesses across Powys, Ceredigion and Meirionydd, to attract visitors to Mid Wales.

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